KARACHI: Ali & Associates celebrated World Intellectual Property Day 2026 with a dynamic celebration centered on this year’s global theme, “IP and Sports: Ready, Set, Innovate.”
Bringing together sports and strategy, the evening highlighted the growing intersection between athletic excellence and intellectual property (ip); where protecting sports innovation drives long-term value. We firmly believe that active engagement in sports and healthy living are essential pillars of a progressive, high-performing teams and society.
We were honored to host Ahmar Azam, CEO & Founder, TriFit, whose insights reinforced the importance of protecting innovation, particularly within the evolving sports industry, while advocating for fitness as a cornerstone of a healthy and productive society.
From engaging sporting activities to meaningful conversations, the event reflected our continued commitment to advancing IP awareness and fostering innovation-led growth in Pakistan.
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