On April 26, 2016, Intellectual Property Regional Office (IPO) Lahore celebrated “World Intellectual Property Day” by organizing an event of talks and speeches on DIGITAL CREATIVITY- CULTURE REIMAGINED. The event was attended by distinguished guests Amjad Islam Amjad (Renowned Writer/ Poet), Ustaad Hamid Ali Khan (Classical Singer), Bahar Begum (Film Actress), Syed Noor (Film director) and leading legal professionals.
Barrister Munim Masood, associate at Ali & Associates, was invited to share his views and address the audience on the topic of INTELLECTUAL PROPERTY RIGHTS & SOCIAL MEDIA. Mr. Masood highlighted the importance of identifying and understanding the norms values and rules of the digital world and how they are changing. In this regard, the way content and information is created, consumed and shared has changed dramatically in the digital era.
Mr. Masood informed the audience on the types of content created in social media, what legal issues of ownership of IP rights are involved and how enforcement must be enhanced, citing examples from comparative international jurisdictions.